You should try to better understand what is happening with visitors on this page. Your action items: Using the Navigation overview report. Job Function Email List see how visitors got to the page and where they went from it. (You can learn more. Job Function Email List about this report in a recent post about Google's flagship report.)Navigation-Overview-Details-Google-Analytics-fuzzy click to enlarge Review the data to answer questions.
Such as: What patterns emerge? Do people go out or delve deeper into the site? Where do they go? Are there any other relevant high-converting pages and posts that might make sense on this page? Paste the URL of any web page in SEMrush to Job Function Email List see which keywords people used to go to that page. Job Function Email List Are these keywords appropriate for your brand?
Did you answer any questions people on this page might have? Example: For example, our Develop Strategy page falls into this scenario. Job Function Email List This page gets a lot of traffic from search, but doesn't result in high conversions. Job Function Email List When we dug into SEMrush, we found that people were using words like “content marketing strategy”, “content strategy” and “content plan” to get to this page.