The national brand has the rules of the national brand, and the trend has the trendy routine. In the eyes of many melon eaters, the gap between the two may be as deep as the Mariana Trench. But...fashion is a circle, honestly don't deceive me: When wearing a Laoganma sweater, wearing Zhou Hei Ya lipstick, carrying a Yunnan Baiyao satchel, sitting on the Wangzai small steamed bun sofa, eating the latest ancient beast ice cream from the Forbidden City, watching an oriental fashion of Li Ning New York Fashion Week becomes a scene At that time, the world seemed to have broken the dimensional wall. It has to be said that a new trend of domestic products that "keep the classics and become an internet celebrity" is taking advantage of the internet celebrity effect, embracing fashion, realizing the Internet + operation of brand iteration, and at the same time creating a wave that cannot be ignored. "National Tide" storm. Crane, Suzaku, Xiangyun... These elements with traditional cultural characteristics are gradually stepping out of the cultural circle and sweeping Bulk SMS Service across the clothing, cosmetics, beverage, food and other industries... Joining this new trend of cross-border integration of domestic products. Can you imagine? Just the lipstick cross-border single product that came out in the past two years can make every delicate pig girl dizzy and soft, such as Ma Yinglong lipstick, Sanjiu Piyanping lipstick, Wanglaoji lipstick, Coca-Cola lipstick, etc... It can be said that it has been cross-border and has never been surpassed. Only you can't think of it, and no brand can't do it. The trend of the national tide is like a broken bamboo. How should the new domestic products grasp this trend? How far can this trend go? I would like to discuss it with you today. 1. The rise of the national tide Before we start, let's go back to the source. How did the national tide rise? Here, we have to take out our "light of national tide" Forbidden City and say it well. With the launch of a series of cultural and creative products in the Forbidden City in recent years, the Forbidden City has stepped down from the altar of history under the expectations of the public, becoming younger and younger, and the "national tide" culture has gradually entered our field of vision. The Forbidden City history and traditional Chinese culture generate interest and respect. But this is only an omen, and there is still a long way to go before it evolves into a "trend". The landmark turning point of the national hot flashes occurred in 2018. This year, Li Ning took the traditional culture "Enlightenment" as the theme, and used "Chinese Li Ning" and "Chinese style" as the main elements to appear on the New York Fashion Week show, which won the attention of young people and opened the national trend. Prelude to the wind. Immediately,
top of page
bottom of page