You can instantly increase your campaign's conversion rates, ad rank, and quality score. Ad extensions also provide benefits to your business by maximizing visibility and promoting valuable information. Ultimately, ads that appear higher and perform better will deliver a higher ROI. In this article, we'll cover the different types of extensions available and how to use them based on your primary advertising goals. What are Google Ad Extensions? Google Ad Extensions are essential tools for any advertiser to master, as they provide valuable business data about your ad, including call buttons, location information, or links to specific areas of your website. This means that they also generally increase the click-through rate (CTR) of an ad. There are two types of Google ad extensions. The first type of extension requires a bit of setup, called manual ad extensions.
The Employee Email Database second type of extension is added automatically by Google Ads based on predictions of how they can improve your performance. These are subsequently called automatic extensions. Ad extensions as a whole can increase ad visibility and boost sales. Since ad extensions make ads more relevant to the consumer, they increase click-through rates to improve traffic and sales. Automated Extensions Automated extensions are, quite simply, an intuitive extension of your ad placed on Google. These extensions will generate information based on the ad placed to help users view your ads. Call extensions : Call extensions are a type of ad extension that Google Ads can set up automatically. If one of your goals is for customers to contact you directly by phone, call extensions allow mobile users to click on your extension and call your business.
Dynamic Sitelink: This type of extension is intended to guide visitors to some of the most popular pages on your site. If you own a restaurant, for example, users will likely search for your hours, menus, and delivery options most often. This is a great place to use a sitelink extension. Dynamic snippet extensions: Like dynamic sitelink extensions, this extension can be used to provide more detailed information about a product or service on your web pages. Location and affiliate location extensions: These extensions can direct online visitors from a store to your physical location. Location information may include your business address, a call button, or your contact information. Seller Rating Extension: If you're looking to highlight great reviews next to each of your listings, this automatic extension can help. Using this extension, it becomes clear which advertised companies received the highest scores based on quality products and services.