In order to be familiar with the industry, this article analyzes clothing two and three from five aspects: competitive product analysis, industry chain, business model, product iteration and product structure. It is hoped that this article can deepen the understanding of the shared wardrobe industry and clothing Awareness of the second and third products. In September 2017, Yi Ersan, which was established only two years ago, received the largest investment in the shared wardrobe industry, a $50 million investment led by Alibaba. The shared wardrobe field once again ushered in a highlight moment. However, the complaints of "automatic deduction" and "incorrect goods",
the head enterprise of the shared wardrobe, have once again aroused the public's attention to this industry. From the smooth financing at the beginning of its establishment, to the difficulties it faced, How will the unicorn road go? What is the current status phone number list and future of the industry as a whole? This article will give you an in-depth understanding of the company and the operation logic of the shared wardrobe industry from the perspective of analyzing Yi Ersan. This article will analyze the following aspects: industry analysis Competitive Analysis Industry chain analysis Core business analysis Product iteration analysis Product Structure Analysis Operational Analysis Summarize 1. Industry analysis The sha
red wardrobe industry is an emerging industry targeting women.
Because there is a business law that many people agree with: from the perspective of the value dimension of the consumer market, men. It is a woman's nature to love beauty. As the saying goes, "a woman's wardrobe is always missing a piece of clothing". Women have an attitude of liking the new and disliking the old clothes. Every new piece of clothing faces a tragic fate from "favored concubine" to "waste concubine". Based on this, a new way to buy clothing - "shared wardrobe" came quietly. So why is this industry able to develop? Below we use the PEST analysis model to explore the reasons behind it. 1.1 Politics level Sharing is the further effective use of social resources and rational allocation.