We have written a blog about this regarding attribution models and conversion paths. Might be interesting to read. How high should the ROAS be? There is no fixed number (or percentage) that is good in this case. all the other costs you incur to make a conversion profitable. By taking a good look at what, in addition to the costs for your advertisement, are the costs you incur to realize your conversion, you arrive at a concrete amount or percentage. Once you know this you can work towards profitable campaigns. What is the conclusion of this article? Determine what your ROAS should be and give the marketing channels the space to bring you to the attention, get visitors to your website and realize conversion and revenue.
This way, your turnover is not limited by a predetermined budget, but shaped by a well-founded expectation. The Christmas tree is up again and in the distance the oil ball stall is already running at full speed. Time (just like in 2015 , 2016 and 2017 ) to dedicate another blog to Pure's annual atmosphere in the phone number list same style review. Are you curious what our year looked like? Want to read more about our highlights and find out some fun but useless facts? Then read on quickly. The Pure family has doubled In the past 12 months our team has doubled with the arrival of Marijn , Sjoerd , Arnoud , Lydia and Rien . Our new recruits all have several years of experience on both the agency and client side.
They bring a lot of fresh knowledge and experience to our team. Together, our consultants have been in the online marketing profession for an average of 7 years. To be able to spar with so many experienced people about online marketing is of course great! Gaining knowledge abroad Because you never stop learning, we made quite a few trips abroad this year to visit progressive events. Fabian went to SMX in London , Kay and Sjoerd to the Web Summit in Lisbon, Tim to SearchLove and Marijn to PPC Hero Conf . But the holidays also took the Pure team to various corners of the world, from Italy to Japan and from the US to Colombia.