Analysis of the 4 main points of the addiction model
After we understand why users should form a habit, we will analyze how to make users "addicted"?
Here we will analyze the 4 major points of the "addiction model":
1. Trigger the user
"Trigger" is to remind people to take the next action, divided into external triggers and internal triggers.
External triggers are mainly to suggest users by issuing a call to action, and there are mainly 4 types:
a. Paid trigger
Advertising or promoting through search engines are common paid triggers to attract users and trigger their next move.
For example, the advertisement promotion of "Piaopu Supermarket" in Douyin, the conspicuous "newcomers will receive a red envelope of 188 yuan" attracts users' attention and triggers them to click on the APP to download.
Furthermore, like the Moments that users use frequently, they will often see brands being promoted through Moments advertisements. When users browse Moments, they will also see the promotion of their brand’s activities. Interested target users will Click for details.
b. Feedback trigger
Reward triggers don’t cost you money, because it’s not about money, it’s about your time and effort in PR and media. For example, the positive feedback from users posted by merchants is used to promote their products. Users can gain knowledge and get good services through courses and daily services of the community, and they are willing to give praise to products or services.
Compliments given by users in the community or affirmations given in the form of Moments can also trigger other users to use paid products or participate in country email list paid communities.
c. Interpersonal trigger
Interpersonal triggers can lead to "viral growth," and sometimes people are always willing to share their favorite products with others.
Leveraging interpersonal triggers can motivate users to actively share products with others.
Therefore, under the premise of interpersonal triggering, we need to do a good job in the quality of products or services, so that users can be satisfied, so that users can share.
For example, assuming that after a user purchases a course, on the basis of ensuring the quality of the course, the user is satisfied through community or personal services, and there is obvious progress in the process, the user will naturally affirm your product, and at the same time, will also recommend it. This course is for those around you who need it.