Ever see a logo for a brand and feel like you’ve seen it before, but for someone else? You’ve probably just come across a generic logo—a cliché in the logo game—a been-there-done-that, uninspired graphic that isn’t doing much for the brand it represents. Chances are, you’ve seen this a lot. by AikDesign Logos are more than just an image and some text. A logo is special database the face of an entire brand, which means that an unoriginal, overused logo design signals to potential customers that a brand is also unoriginal. In today’s crowded marketplace, why would people want to give business to a brand that feels generic? A customer may take his or her business somewhere else, solely based on the image that the brand puts forth. For a brand who wants to attract special database customers and stand out from the competition, a compelling logo design is the first opportunity to send the right messaging out into the world. What is a generic logo? — Download this guide as a free ebook and learn how to get the perfect logo! Enter your email to get the logo ebook, along with creative tips. Resources and the occasional promo (which you can opt-out of anytime). Get the ebook! By completing this form, you agree to our Terms of Service and Privacy Policy. This site is protected by reCAPTCHA and the Google Privacy Policy and Google Terms of Service apply. Generic logos feature design elements that have been used so many times, they no longer feel like original creations. Some of these common, overused logos are easy to spot—think special database anything that looks like old Microsoft Clip Art. But others are less obvious to the untrained eye. Fear not! We’ve rounded up the most overused logo design concepts so you can learn how to avoid them.